Salesforce.com is set to acquire a mobile and social cloud consulting services company. Terms of the deal to purchase Model Metrics were undisclosed. Adding Model Metrics to the salesforce.com mix gives the enterprise cloud company more mobile and social expertise to serve enterprise customers.
Founded in 2003, Model Metrics was an early mover in developing business process and technologies that companies need to accelerate cloud computing adoption. Model Metrics bet on the importance of mobile and social technologies to enterprise cloud computing nearly a decade ago, and started focusing on strategic app development and deployment.
"Our core services strategy has always been to create a thriving partner ecosystem, and this acquisition enables us to double down on that strategy in the world of the social enterprise," said Maria Martinez, executive vice president of Customers for Life at salesforce.com. "With Model Metrics, our strategic services team will have more of the mobile and social capabilities required to enable and accelerate the success of our partner ecosystem."
Serving Fortune 100s
Model Metrics could be a significant acquisition for salesforce.com. The Model Metrics team has led some of the largest mobile and social cloud deployments. The firm has also developed a mobility practice that delivers enterprise apps with a user-friendly experience.
Model Metrics has more than 500 customers, including Blue Shield of California, Heidrick & Struggles, and Standard Register. The firm has already completed more than 1,000 salesforce deployments for companies of all sizes, including some of the Fortune 100. Model Metrics has also partnered with Amazon Web Services, Adobe, Apple and Google.
"Salesforce.com and Model Metrics share a vision for the social enterprise," said, Adam Caplan, founder and CEO of Model Metrics. "By joining salesforce.com, we can help more companies unlock the value of cloud computing with disruptive mobile and social technologies."
Social Consolidation
Salesforce.com has been blowing the social enterprise trumpet by showing companies how they can leverage social, mobile and open cloud technologies. The salesforce.com partner ecosystem can now leverage Model Metrics' strengths in mobile and social design conception, user experience, business process alignment, and frameworks for building employee and customer facing apps.
"Mobile and social are two of the biggest trends out there today. Companies are looking for ways to make their product more mobile and what the innovation plan for social media is," said Zeus Kerravala, principal analyst at ZK Research.
"The cloud software vendors consolidated a few years ago, but there are lots of niche companies in the social space. That is the next big market companies are going to go after."
Source: http://us.rd.yahoo.com/dailynews/rss/enterprise/*http%3A//news.yahoo.com/s/nf/20111117/bs_nf/81056
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