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Web Experience Optimization Manager POSTED: Jun 01 Salary: Open Location: Dedham, Massachusetts Employer: Citizens Bank Type: Full Time - Experienced Category: Internet/Online Required Education: 4 Year Degree

Provide analysis, insight, and recommendations on online shopping experience improvements to increase the visit-to-conversion rate for specific business lines and conversion-point pages, assigned on a monthly basis. Demonstrate proficiency in behavioral tracking tools, tactics, and analysis to inform optimization recommendations and will also substantiate those recommendations with web site usability expertise, competitive analysis and third party web design research. Collaborate with web project managers, web operations teams, web copywriters, and our interactive agency to execute the optimization recommendations and/or A/B tests to measure the impact of these optimizations.? Compile testing and optimization results into a monthly results analysis report.? ? Must be a self-starter as this job requires pioneering a regular reporting and optimization practice and developing a sustainable web experience reporting framework.? Although management of the front end production of new site content will not be required, integration with that process is critical to ensure the experiences developed will drive results and are leveraging past learnings, and/or are considering any advisable A/B testing i.e. to ensure that we have a ?closed loop? test ? measure ? learn approach: understand content performance & learning; ensure learnings are used to inform future content design. ? This candidate will be responsible for project managing optimization tactics such as: Performing and analyzing content tests to increase conversion rates Testing page copy, layout, functionality Testing intelligently placed direct contacts to capture conversions from incomplete actions, forms, etc.? Ensuring tests are valid and measurable In order to build the practice, this position will also own development of the infrastructure that will enable success: Developing processes with our web operations departments, online agencies, and tracking tool vendors to build more efficient tracking capabilities and practices Collaborating with the web project team, online advertising team, direct marketing team, and larger business intelligence and customer experience teams to inform and develop onsite and cross-channel conversion optimization Building out the capabilities and usage of our analytics tool Building reporting that socializes the impact of the web marketing channel on the bank?s bottom line results The ideal candidate for this position will have strong analytical, optimization and web site usability skills as the focus of this job is the ROI optimization of web site content, not front end web project management. ? This position will be responsible for the quality and accuracy of results.? This position will also serve as a resident expert in online web behavior data sources and reporting management. ? ? Hours and Work Schedule ? Hours per Week:?? 40 Work Schedule:??? Monday-Friday 8:00AM-5:00PM ?

Technical Knowledge & Skills: In-depth understanding of online channel optimization tactics, related metrics, web site usability best practices, and preferably bank product and distribution channel knowledge In-depth knowledge of optimization required for sustainability as changes month-to-month are frequent Working knowledge of Word, Excel, PowerPoint, Access, WebTrends, and other Business Intelligence databases and experience with e-marketing optimization tactics and tools. Organizational skills Communications skills Microsoft Office ? Educations: Bachelor?s Degree required, Master?s degree preferred Experience: 5 -7 years online marketing optimization experience. Web analytics, web site content management, web site usability, web site user journeys, web site optimization, web project management, web site testing, A/B split and multivariate testing, web marketing, search engine optimization (SEO) 2-3 years online ROI financial analysis experience. Understand financial aspects of banking relating to pro formas, IRR, ROI, margin calculations, carrying costs and how they relate to online marketing results and the bank?s overall business

Citizens Bank

Dedham MA

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